Genius Marketing

Boost your revenue and protect your brand

Genius Marketing is an all-in-one marketing suite that turns your client data into email and SMS campaigns that drive revenue while making online reputation management easy.

Embedded beats connected

Make every message you send feel personal

Only embedded systems know which leads are fresh, who is overdue for service, or which clients are tagged Do Not Serve. Without this data, you’re guessing, not marketing.

Track jobs & dollars, not just opens & clicks

Reporting you can bank on

Track jobs & dollars, not just opens & clicks

Non-embedded marketing tools can only report on vanity metrics like opens and clicks. We show you the metrics that matter jobs booked and revenue generated.

There’s money in your CRM

Profit from the clients you already have

It’s harder to win a new lead than to build more profitable relationships with your existing clients. Genius Marketing helps you maximize your client list and grow your profits without spending a dime on new ads.

Get expert marketing without the agency fee

Strategy included

Get expert marketing without the agency fee

Instead of paying agencies to learn your trade, use our pre-built playbooks made specifically for your vertical and seasonal cycles.

Zero design or writing skills needed

Prompt, or Drag & Drop

Zero design or writing skills needed

Creating powerful emails is easy. Either use the simple drag & drop editor, or describe what you want and AI will build the whole thing without you having to do any writing or design.

Email and SMS clients from one place

Hit the inbox, and the lockscreen

Email and SMS clients from one place

Whether you want to send a spontaneous SMS blast to fill a slow Tuesday or build a multi-step flow keeping you top of mind for years, you can do it all in Genius Marketing.

Smart tools for smarter workflows

Customize Workiz to grow your business. Schedule jobs, dispatch, invoice and get paid all in one place.

Answering & Dispatching

Your AI receptionist that answers calls, emails, and texts — and dispatches the right tech for the job.

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Genius Marketing

Email, SMS, and reputation management in one place. Turn the client data you already have into your next batch of jobs.

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Genius Phone

Calls, texts, and AI-powered insights — all from one place.

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Scheduling

Smart scheduling and dispatching that keeps your team booked and your day running on time.

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Invoicing

Professional invoices in a single click. Get paid faster, with less back and forth.

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Automations

Automated responses to leads, jobs, estimates, and reviews — boosting productivity by 40%.

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Testimonials

What our clients say

Frequently asked questions

Let us know if you have any other questions, our team is always happy to help!

  • Two things: Targeting: Most marketing tools can’t see your business data. They don’t know which clients are due for maintenance, when a job was done, or the tags you use. Only an embedded marketing system like Genius Marketing can access your client and job information from your CRM and use it to create better marketing campaigns. Reporting: Most marketing tools only show you vanity metrics who opened an email or clicked a link. We show you which campaign led to which job and how money it made you. Because Genius Marketing lives directly inside your Workiz CRM, it tracks the exact dollars every single campaign generates. You don t just see how your marketing is performing; you see your exact return on investment.

  • Not at all. We built this for businesses like yours, not ad agencies. Genius Marketing is pre-loaded with ready-to-use templates built specifically for your trade like encouraging spring tune-ups or following up on unsold estimates. You don t need to write a single word or design images yourself. Just pick a goal, let our AI create the campaign in seconds. You can have something launched in under three minutes.

  • Yes, but with more precision than a standard drip. You can launch automated playbooks that trigger based on real-world events in Workiz. For example, you can set a 3-step drip that automatically follows up on an unsold estimate until the job is booked, or a Review Nudge that reminds clients to send reviews until they do.

  • Yes. This is the Genius in Genius Marketing. When a customer replies to a marketing campaign, Genius Answering can actually engage the client in a conversation, answer questions about your services, and book the job directly onto your Workiz dispatch board. It’s like having a dedicated sales rep who works 24/7 and never lets a lead go cold.

  • It uses your actual job history to uncover hidden revenue in your client list. Instead of blasting generic emails to everyone, you can send laser-focused messages based on real data. For example, you can send a campaign to specifically to clients who spent over $500 last summer but haven t booked their spring maintenance yet. It turns your static database into an on-demand revenue stream.

  • Yes. Because Workiz knows your client history, it knows if you’ve tagged a client as ‘Unhappy’, or ‘Opened payment dispute’ in the past. Genius Marketing can automatically excludes them from promotional campaigns so you’re only messaging past clients that are good for business.

  • Yes. You can trigger campaigns based on real client and job data. You can automatically follow up on that $3,500 install estimate if it sits unsold for 48 hours. You can automatically text customers 12 months after a safety inspection. Best of all, because it’s tied directly to your dispatch board, clients stop getting messages as soon as a job is booked. No awkward double-texting.

  • Absolutely. In fact, most pros find it a massive relief to switch. Moving to Genius Marketing means you can stop with the complicated technical integrations, expensive Zapier connections, and more exporting lists from one tool and importing them into another. You gain the benefit of a single source of truth: your work management and your growth engine are finally managed in one place.

  • Unlike non-embedded marketing tools that only track opens or clicks, Genius Marketing tracks actual revenue and jobs booked. Because it is built into your Workiz account, the system closes attribute specific results to a specific marketing message. You can see exactly which email or text led to a scheduled appointment, an open estimate, or a paid invoice giving you a clear, dollar-for-dollar ROI. You get a real-time dashboard that shows and ranks campaigns by performance. You’ll know at a glance which playbooks—like Unsold Estimates or Seasonal Tune-ups —are driving the most volume. This allows you to optimize and double down on the strategies that are actually filling your dispatch board.

  • Your base package includes up to 5,000 emails per month. If you want to scale beyond that, just reach out to our team so we can increase your volume. There is no limit on text messages. SMS campaigns use your existing send credits, so just make sure your balance is funded and you can send as many messages as you’d like.